COMBATING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION & PREVENTION

The digital advertising landscape is constantly evolving, presenting new challenges and opportunities. One persistent threat that plagues the industry is ad fraud, where deceptive practices aimed at fabricating ad impressions and clicks. This can result in significant financial losses for advertisers and erode trust in the digital ecosystem. To mit

Banner ads are a prevalent form of online advertising that typically appear at the top of web pages. These visual advertisements present graphical content to attract visiting customers. Banner ads are known for their broad audience and ability to successfully advertise products or businesses. They frequently utilize appealing designs and engaging c